Why Nayade Exists
The Question
We filter the water we drink. But not the water on our children's skin.
Every family in the UK uses a filter for their drinking water. Then they wash their kids in tap water loaded with chlorine, limescale and heavy metals, twice a day, every single day. Nobody ever questions it. We started Nayade because we couldn't stop questioning it.
Families Like Yours
Tight, dry, itchy skin that just keeps coming back.
We hear the same story from parents over and over. The redness after bath time. The scratching that wakes the little ones up at night. The creams, the steroid creams, the gentler washes. It calms down for a few days, and then it flares up again. The frustration of treating the symptom and never the cause.
The Overlooked Cause
The water itself is part of the problem.
UK tap water is treated with chlorine and, across most of the country, is hard water loaded with limescale and traces of heavy metals. Safe to drink, yes. But on fragile young skin, twice a day, it can dry it out, leave it tight, and trigger the irritation that keeps coming back. The white residue on your taps and shower screen? That's what's touching your family's skin.
The Idea
Filter the water at the source.
Instead of buying another cream, what if you treated the one thing nobody checks? Kinder water at the source means less chlorine, less limescale, less of what irritates sensitive skin in the first place. One change, before any product touches the skin.
What We Built
A filtered shower head made for families.
A durable shower head with a multi-stage cartridge built for real filtration, not the cheap single-layer filters that clog in weeks. Made for eczema-prone and sensitive skin, suitable for babies, gentle enough for the whole family. Installs in 30 seconds on any standard hose, no tools and no plumber.
Our Promise
Try it for 60 days, risk-free.
We won't promise to cure anything. Results vary from one person to another. But we believe so strongly in what kinder water can do for your family's skin that every order is covered by a 60-day money-back guarantee. If nothing changes for you, we refund you. Simple as that.